Service Operations Management: The Definitive MBA Field Notebook
Exhaustive MBA field manual and exam-first intelligence system for OPN 404. Covers service systems design, SERVQUAL 5-gap model, David Maister's 8 waiting laws, Lean & TPS in services, Activity Value Analysis (AVA), Continual Service Improvement, Outsourcing vs Franchising, Benchmarking cycles, and 3-year university exam solutions.